Sometimes the Things You Love the Most, Stink the Most

▲ Actress Kathryn Hahn helps launch new Febreze with OdorClear technology by introducing the "Odor Odes" campaign. (Photo by Diane Bondareff/Invision for Febreze/AP Images)

[SNS 타임즈- LA] sometimes the things you love the most can be super stinky.

And while other air fresheners mask odors, new Febreze straight up cleans away stink with OdorClear™ technology — the brand’s toughest, most effective formula to-date. If you aren’t cleaning the air and the things you love of odors, you’re breathing it all in….all 500 TRILLION odor molecules that may be in your home before you are even able to smell them.

Febreze’s new OdorClear™ technology acts like a stink vacuum: it seeks out odors and cleans ’em away. Say “buh-bye” to stinky molecules that linger like last night’s savory Brussels sprouts or this morning’s bacon, the post-thunderstorm parfum from your dog, “Gordo,” or the fast food funk your kids left behind in your beloved minivan.

OdorClear™ technology is a proprietary formula from Febreze made up of hardworking (you could say, superhero-like) odor-eliminating ingredients called odor trappers, odor converters, odor neutralizers and odor magnets. Like any great superhero team, each odor-eliminating compound has a special skill. But, together, they’re a force of freshness that can’t be stopped. These stink-ending complexes also come from everyday ingredients like cyclodextrin (a starch molecule made from corn) and citric acid (found in lemons and other citrus fruits).

To start the year fresh and introduce the new product line, Febreze is launching multiple TV spots in its new national advertising campaign, called “Odor Odes”—witty tributes to the things we love, even though they stink. Actress Kathryn Hahn (“Bad Moms,” “Transparent”) lends her voice to the campaign.

“I’m very excited to be the voice of Febreze’s new “Odor Odes” campaign,” says Hahn. “I love that we can humorously riff on all of the things we love the most that stink. That is real life, people.”

Consumers can join the cathartic stinky fun by submitting their own #OdorOdes by heading to www.OdorOdes.com. The site also includes fun facts about the brand’s toughest, most effective formula to-date, New Febreze with OdorClear™ technology, which is available in Air, Fabric, Car, Plug and smallSpaces offerings.

Febreze, an Official Sponsor of the NFL, will also unveil its first-ever Super Bowl ad on Sunday, February 5th. The spot, part of the larger “Odor Odes” campaign, will air during the second quarter of Super Bowl LI. It provides a humorous look at the much-anticipated and treasured Halftime Bathroom Break (imagine the game without it!). The Halftime Bathroom Break is the phenomenon that occurs as millions of football- and ad-loving fans rush to the bathroom in time between the 2nd and 3rd quarters.

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